In the times of tabloidization of the media and a general trend of lowering their standards, we often tend to forget about the alternatives. Guerilla media do not strive to break through the clutter, but rather form an independent form of judgment and commentary on the social and political events. While street art may be considered landscape polution, it may also be perceived as a manifest against bureaucracy, politics, law enforcement or the growing stupidity of the masses, to name just a few themes.
Even though the people involved in the non-mainstream media rarely, if at all, appear in the mainstream media, there are a few underground activists, who managed to gain a world-wide recognition. A street artists named Banksy is unquestionably a celebrity. There are currently many albums on the market devoted strictly to his works. Those can be admired on many walls, primarily in the United Kingdom, however he manifests his pacifistic outlooks throughout the world.
The Guerilla Media class enabled me to learn not only about various subcultures, but also numerous underground movements, so often trifled by the mass media. I believe that my experience might have been enhanced by the fact that I am new to America and I did not know the scale of these anti-mainstream movements. Especially surprising was the documentary on the thrash metal scene. I knew it existed and I even went to such concert once in Poland (frankly, to assist my 15 year old step sister who is a big fan of the genre), but I would have never thought it is so underground and that the bands are truly discriminated by the major labels. Perhaps it is the essence of it as it emphasizes the veracity and authenticity of the music’s message.
Another interesting topic discussed in class was the DIY culture. It is a response to globalization, to the same taste of cheeseburger in the States, Ukraine, Italy, France and Poland. To the same look of a GAP T-shirt, whether it was purchased in England or in Spain. Last, but not least, to promoting mediocrity. I promised myself to do as many things by myself as possible. Actually, I have already started constructing an aeroplane made of matches to hang it under my ceiling once it’s finished.
I found the two field trips very thought-provoking (especially the second one). Both, the bookstore and the alternative media center were run by quite inspiring and very helpful people. I try to avoid the word ‘different’, but in fact they were much different from the vast majority of us, in the best meaning of the word. I regret that I missed over a half of the lecture at the underground bookstore but it appears that everyone left the School of Communication slightly ahead of time.
I can hardly come up with one thing I did not enjoy about this course. I only wish we had more group projects and that we could discuss some of the blogs in class. There could also be a contest for the blog of the month – it would always be something to look forward to. Results could be posted on the university web site, so that people from outside the class could participate in a discussion.